Matt Haggerty

While multiple individuals across DSquared have their eyes on the operations and financial future of the company, one person in particular is focused on how our upcoming events will make our guests feel. As our Creative Director, Matt works with teams across each DSquared location to maintain visual and experiential consistency, as well as create unique and trend-setting moments. “There is no better feeling than creating a vibe, an experience, a one of a kind feeling to give someone hope, to show them we care.” Says Matt, who draws on his diverse life experiences to push our creative decisions into new territories. “My travels around the world have gifted me a decade of perspective and opportunities. I have worked in kitchens deep in the jungle, foraging all of the food we cooked, set tables for the upper echelon on the edges of the Pacific coast, and dined in local hotspots around the globe that serve fresh local cuisine.”

Matt marries his eclectic travels and passions with a deep knowledge of his family business - from early memories of picking up rose petals after weddings, folding napkins, and crushing peppermints for holiday bark, to years spent as a sever at our catered events. Even when Matt is enjoying such hobbies as drinking coffee by bonfires, eating soup, and planting(and hugging) trees, you can bet a part of his brain is still thinking about how to perfect the vibe of our next big project.

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